AG - Product and Ideation Videos

Project Overview

Over the course of 7 years at American Greetings, I often was responsible for animation, motion graphics, and special effects for mulitple projects. Some were simple product demos, and others were a part of the ideation - innovation process. As an innovation team, we were always tasked with exploring multiple ways of solving a problem for any one of the American Greetings brands (yes there's more than one). The best way to explain our concepts or ideas was not by just a written statement, or mocks, but a full thoughout app or product experience in video form.

In a recent count, the number of videos I created was near 100. There are so many, it's hard to choose favorites, or those that best show skills. I often swap videos out on this page every few months, just to refresh the portfolio. The videos below range in years from 2007 to 2014 and required varying levels of Affect Effects skills: masking - rotoscoping, keying, world building, and 3D.

Project Basics

  • Timeline: 2007 - 2014
  • What I did: UX/UI Design, Iconography, Animation/Background Illustrations, Feature/Product Functionality Explorations, Product Demo Videos, Ideation/Concept
  • Programs Used: Photoshop CS 5/6 (at the time), After Effects CS 5/6
  • Links:

Hackdays were my favorite part of the year. I always did the project alone, many years in a row I placed in the top 5 projects.

Product and Ideation Videos

A few favorite videos created for both user-facing and business-facing demonstrations.

Hack Day Videos

Demo videos for various concepts I made in under 24 hours, for special hack day events at AG.

Special Effect Videos

Digital greeting card videos, with a little bit of magic.

Fun Facts

  • I was co-driver of a robotics team in high school, and we won the F.I.R.S.T Robotics Competition.
  • I started out as a web developer with a side of video editing, until my art director at AG converted me to UI designer.
  • When I travel, I sometimes write about my adventures in this blog.
  • I've been a teacher, and have taken early childhood development classes. I'm also considering teaching tech to kids in summer camps.

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